Back in 2016, when Modern Heirloom Books was yet a newborn baby, I was working on one of my first big projects—a retrospective of a family-owned film company that was celebrating 30 years in business. It was an in-depth undertaking, with multiple interviews with the founder and a series of interviews with a handful of other players in the company’s history. One of the most fun aspects of the initial research was first watching a bunch of their early footage, then getting to explore the basement archive of the physical media that held the original films. Having spanned three decades, their stash of films covered a whole landscape of moviemaking technology—formats included 35mm, 16mm, 2-inch video, 1-inch video, three-quarter-inch video, VHS, DV, DV-Cam, HDV, Beta, Beta SP, Digi-Beta, DVC-Pro, DVC-ProHD, XD-Cam, and on…and on. So, of course I wanted to photograph some of them for the book—a little visual timeline, if you will.

The photographer I tapped to capture these images was experienced in both editorial and commercial work, and we were connected through our tenure in national magazines—and her personal brand, The Heirloomist, was in many ways, like Modern Heirloom Books, a newborn business baby at the time. I adored her clean and creative approach to photographing things, but more so was drawn to her instinctive sense that she was photographing the stories behind the things. That’s what mattered to me, and it’s what mattered to her, too.

I have been thrilled to watch from the sidelines as Shana Novak (aka The Heirloomist) has turned her love of quirky heirlooms and photography not only into a thriving business, but now, into a beautiful coffee table book from Chronicle! The Heirloomist: 100 Treasures and the Stories They Tell (Chronicle, April 2024), as you can no doubt tell from the subtitle, is a book after my own heart.

“The definition of heirloom, in my family, is clearly open to interpretation,” Shana writes in the book’s introduction (I won’t give away exactly what she is talking about—you’ll have to pick up a copy of the book for yourself). 

And it’s that element of surprise that I love most about the book. Sure, there are what some might consider ‘traditional’ heirlooms within (think jewelry and baby shoes, for instance) but it’s the unexpected items—and the personal stories attached to them—that resonate with me.

“It’s garbage to anyone else but me,” one subject says about a fork—yes, a fork—that she treasures…with good reason, as the brief, vulnerable story accompanying the photograph of the fork attests. There are wonderfully touching, funny, and warm stories about heirlooms as idiosyncratic as a twenty-something-year-old Etch-a-Sketch (perhaps my favorite heirloom in the book) and a Styrofoam cup.

Memories are attached to these things, memories that those who hold onto the objects cherish—and through the majesty of her photography, Shana honors those memories in a most unique and lasting way.

Some of the treasures in The Heirloomist are expensive, and some are worth nothing from a monetary perspective. “But all are priceless, precisely because their stories will play your heartstrings like a symphony,” Shana writes. Indeed, they will.

For anyone who loves stories, I recommend this book.

For anyone who loves photography, I recommend this book.

And for anyone who might want some inspiration around telling the stories of your own family’s unique heirlooms, I highly recommend this book.

What (unique, unexpected) heirlooms are stashed in your family archive?

Note: This is an unsolicited review of a book I purchased at full price. I did not receive any compensation or free products in exchange, and any endorsements within this post are my own.